Of course both matter and important, personality and beauty, even if personality is more important. Yet I hear some people who say it's all about what inside. Life sometimes is unfair, and beautiful people are treated differently, but it's part of the world.
Here I'll go shortly on why physical beauty does matter.
1) Approaching new women - the first thing we notice about the others are physical, and then we get to know them. I personally won't approach with intentions to someone I won't find physically attractive. The beauty is the first barrier, and then see if her personality matches or not. If it doesn't match, I'll also leave of couse.
2) Health - We often correlate health with beauty (with some extremes I'll mention later). Men are often attracted to curves (which help the delivery and health of the baby). Women are often attracted to broad shoulders, tall and build (which indicates athleticism, strength and sense of protection).
There are extremes of couse, like bodybuilding, fat acceptance and modelling industry that are often unhealthy. So of course I am not meaning to them.
3) Offsprings - do I really need to mention why we want to mate with the strongest and beautiful genes to pass our childs?
4) Sexual attraction - succeeding the approach, and moving to the next phase. People will have a hard time with someone they don't find sexually attractive (erectile dysfunction/not wet enough and even repulsiveness while doing it).
I see it more common in couples that are together for a long time, and that one side let him/her-self go, neglecting the appearance.
Alright, all in all, I'm not saying that everyone should find a 10, and someone who thinks he is less physically attractive is now doomed. Firstly, beauty is subjective, so someone will find you attractive. I personally don't like cosmetic surgeries and make up as something to enhance attractiveness, but I do suggest good hygiene and physical activity. Secondly, I said beauty is important, but it's not everything about social encounters and dating. Focus also on charisma, being productive, having hobbies and be an interesting and good person to be around.
Feel free to write, share your opinions and even criticize me, but please don't do it harshly.

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