Balenciaga is seuing the agency that ran the ad! Is the backlash they've gotten unfair?

So for anyone who doesn't know, Balenciaga, is a fashion brand owned by the same family that owns Saint laurent, Alexander McQueen, Gucci and Puma just to name a few.

They got in hot water after an ad was released which showed small children with teddy bears in bondage gear and in one of the photos was a court ruling that essentially decided that depicting sexual scenes with minors is protected under free speech as long as it never actually involves the real thing.

Many people are attacking this brand for supporting this however they don't fully understand how advertising for a company of this size typically works.

https://www.cnn.com/style/article/balenciaga-lawsuit-controversial-campaign/index.html

Balanciaga actually ended up seuing the company that they hired to create and run the campaign. Presumably after years of successful ads prior. This ad agency is already fighting another cimilar court battle.

The reason I find this so interesting is because as people rush to blame Balenciaga and bash then and say they're a terrible brand (in my opinion they're one of the more artistic, tasteful and interesting fashion brands today) and they're supporting child porn, I know they probably don't understand that anyone important is so disconnected from these ad campaigns it's not even funny.

Like the designers probably didn't even know about this until after the backlash.

I think the reaction is understandable but rather unfair. What do you think?

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Superb Opinion

  • Suing to down play it but I suspect they got what they wanted and approved the adverts

    Balenciaga is seuing the agency that ran the ad! Is the backlash they've gotten unfair?Balenciaga is seuing the agency that ran the ad! Is the backlash they've gotten unfair?
    • It's a whole campaign, as in they hired an ad agency, and their job is to run hundreds of campaigns and send back info on how well the ads are doing. Calling this a coincidence would be like going to a kitchen display at home depot and saying it's a coincidence that the cabinates above the sink match with the ones below the counter. The only thing Balenciaga is guilty of is being sloppy with their ad agency.

    • Yeah but Balenciaga still approved the ads. Like the Jenner Pepsi ad, Pepsi saw it and approved it.

    • OK, but when you said Balenciaga approved it, who? It's not usually a decision that's left up to more than one person for something that small. And the agency which is currently being sued for doing the same thing to another company was likely on some kind of retainer. Also for the record the Pepsi ad is a bad comparison. That was people taking the message out of context because of a politically charged time. This is an ad agency following a trend in the fashion marketing world. Also, it's worth pointing out that the Pepsi ad is a major commercial that was supposed to be used as a flagship campaign across the world using a big name. Not some cheap photoshoots with a nobody photographer that were probably meant to end up in a place most people were probably unlikely to see.

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Most Helpful Girl

  • Someone from balenciaga must have seen and approved the ad. Anyone with half a brain should know anything connecting kids with a sexual fetish is a no go. It was dumb to make it and dumber to approve it.

Most Helpful Guy

  • Unseen spiritual realm and warfare expressed through the total depravity of fallen man... that's all that is.

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What Girls & Guys Said

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  • Lol, they knew. Don’t be that naive.

    • How long have you worked in advertising?

    • how long have you?

    • About 5 years, I've owned a production company right up until the pandemic and have ran multiple campaigns that have generated millions of dollars. My clients ranging from non-profit, to product work and yes, even some fashion. I was very lucky to have impressed the right people while I was in college and was offered a partnership with a mentor and so I dropped out to start my career. The fashion industry is easily the most anything goes one and even though I can kinda understand why people think these situations aren't mistakes. I think it's important for people to have a little more realistic of an understanding for how this stuff works. Because it's incredibly complex and there are many different ways this situation can happen and similar things has happened throuought the history of advertising.

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